When we last left off in April, I described phase 2 of our rebranding process: how we redesigned our logo and website. Since then, I have learned many new things in the rebranding process; here are three that stood out.
A while ago, I stumbled upon an article written by Ethan Marcotte on A List Apart. I only know Ethan’s work on a surface level, but what I’ve learned about him is truly fascinating. Not only is he an amazing front-end developer but every article I’ve read by or about him challenges the way I, as a developer, view my work on the web. I was particularly impressed with the concept Ethan tackles in a recent article: Responsive Web Design.
This blog is the second of a four part series about how the Branding Specialists rebranded themselves at IDG Communications.
When most people are browsing through the shelves of their local wine store trying to find that perfect bottle of red or white for the evening, they normally have certain criteria in mind to guide their choice. Amongst other things, they consider the country… the year… the grape… the house… and of course, the price.
When Toyota launched the FT-86 concept, the spiritual successor to the Toyota AE86, a popular sport compact car of the 1980s, there was no question what color it would be. “Sports cars have to be red, but we wanted a new red,” said Tetsuya Tada, the chief engineer, according to AutoWeek. “So we came up with shoujyouhi red, the traditional red color of a Japanese monkey’s backside.”
