When we last left off in April, I described phase 2 of our rebranding process: how we redesigned our logo and website. Since then, I have learned many new things in the rebranding process; here are three that stood out.
This blog is the second of a four part series about how the Branding Specialists rebranded themselves at IDG Communications.
When most people are browsing through the shelves of their local wine store trying to find that perfect bottle of red or white for the evening, they normally have certain criteria in mind to guide their choice. Amongst other things, they consider the country… the year… the grape… the house… and of course, the price.
For over ten years, we’ve been harping on clients about the importance of a strong corporate identity. After all, creating and redesigning logos has always been our forte. But in the hustle and bustle of building our own business and helping others build theirs, somehow our own corporate identity was never revisited. Until now.
